Identity and Tourism : The Study of Applying Identity for Cultural Tourism of Ayutthaya, Thailand

Abstract

The purpose of the study is 1) to study the existence and continuity of the identity of Ayutthaya. 2) to study the role of cultural tourism; t support and promote the existence of identity and culture in the ancient city of Ayutthaya, Thailand

The results show that the identity of Ayutthaya has diverse of ethnic groups. The essence of the Ayutthaya identity is 1) the identity of Ayutthaya is related to the history of Thailand's rich capital and related to the Burmese city. Ayutthaya is associated with prosperity and loss. 2) Identities that are historical traces of prosperity and loss are fine arts such as architecture, sculpture and fine arts that leave traces in the past in memory.

Both two identities of Ayutthaya were described as adopted an outsider to define the Ayutthaya people for interaction with outsiders through the crystallization of the two perspectives on their own as "the people of Ayutthaya". Those are preserved by the cooperation of relevant agencies both inside and outside the country. Conservation of the first identity involves people going through the play. Performances in the traditions shared by the people in the community. Conservation of identity through government agencies. Enterprises and private sector. The first step is to conserve the sacred. Later, to show the value of civilized and current tourism