9 Pagodas in 9 Districts: From Myth to Buddhist Tourism Network Connections in Phayao.

Abstract

“9 Pagodas in 9 Districts: From the Myth to Buddhist Tourism Network Connections in 
Phayao” is the mixed-method research. both qualitative and quantitative methodologies. were 
applied in this study by using questionnaire. in-depth interview as well as small-group seminar in 
order to get the accurate results according to three main research objectives; 1. To study 
historical information of nine pagodas in 9 districts of Phayao province. 2. To evaluate tourist 
potential of nine pagodas in 9 districts of Phayao province. and 3. To present network connection 
strategies of nine pagodas in 9 districts of Phayao province which were (1) Jom Thong pagoda of 
Meung Phayao district (2) Doi Khum pagoda of Chiang Khum district (3) Jom Krai pagoda of 
Dokhumtaidistrict (4) Jom Koh pagoda of Mae Jai district (5) Doi Yourk pagoda of Pong district (6) 
King Keang pagoda of Jun district (7) Phu Por padoda of Chiang Mhoun district (8) Lan Tia pagoda 
of Phu Kam Yao district and (9) Phu Sang pagoda of Phu Sang district. The results revealed as 
follows. 
All Phayao temples with their pagodas contained ancient holy Buddha's relics which 
were faithfully worshiped by local people. These temples were the place where one of the parts 
of Buddha and his disciples’ relics were enshrined. especially. his holy trimmed hair. According to 
some pagoda legends. Buddhism propagation journey of the Lord Buddha and his disciples was 
mentioned in these places. This belief came from Pha Jao Leablok legend. The overview of 
tourist potential of nine pagodas in nine districts was indicated that all of them had average 
Buddhist tourism potential level (x  =3.36). Divided Buddhist tourism potential in many aspects. 
the results revealed as follows. The first aspect; tourist value. main factors. and attractions. 
reached high level (x  =3.77). The second aspect was about supported budget and facilities. In the 
overview. the tourist potential reached only average level (x  =3.24). And the third aspect was 
about the access of Buddhism tourist attraction. The finding indicated that tourist potential 
overview also reached average level (x  =3.09). The network connection strategies of nine pagodas 
in nine districts were collaboratively determined by researchers’ team and related networks as 
follows. The first strategy was about knowledge base/ body of knowledge development 
including Buddhism tourist identity building. The second strategy was about organizing routes 
and tourist Buddhist activities. The third strategy was about enhancing Buddhist art’s knowledge body. And The fourth strategy was creating management and administration network 
collaboration.