The Practical Guidelines and the Learning Process of Cultural Communication of the Highland Buddhist Monk Developer Network: Target Areas in the Districts of Sop Moei. Mae La Noi. Khun Yuam. and Muang Maehongson

Abstract

This study aimed to study the practical guidelines for applying Buddhist principles in the cultural communication. to monitor the outcome of the learning process of cultural communication. to analyze the practical guideline and the learning process of the cultural communication. and to synthesize the model of the practical guidelines and the learning process of the cultural communication with the highland ethnic groups of the Buddhist monk developer network: target areas in the districts of Sop Moei. Mae La Noi. Khun Yuam. and Muang Maehongson. The tools for data collection include the structured in-depth interview and the lesson-learned focus group discussion. Data were analyzed by the descriptive analysis.

The results were found as follows: the practical guidelines for applying Buddhist principles in the cultural communication are to be proactive and to teach people in the community with the basic Buddhist principles that they can practice in their daily lives; to use the personal examples in the community and technology for propagation; the outcomes of learning process of cultural communication are people in the community can read and write their own dialect language better; and they can have more understanding about the Buddhist principles; they have harmony. earning their lives in a right way. and support the temples' cultural activities; and they preserve and continue their own ethnic culture; the practical guidelines and the learning process of the cultural communication depend upon the following factors: 1. Sender. 2.message. 3.Channel. 4.receiver and 5. Network: they must work with the highland ethnic groups as a team and networks as the model of the practical guidelines and the learning process of the cultural communication consists of spider web. mountain. and river that support each other for learning process of the cultural communication with the highland ethnic groups.