Development of Cultural Tourism of the Community Enterprises for Farming Doi Chang coffee in Mae Suai district, Chiang Rai.

Abstract

The material has objectives to 1) to develop cultural tourism strategies of Doi
Chang Coffee Community Enterprise Group, Mae Suai District, Chiang Rai province, 2) to
develop communication of cultural tourism market of Doi Chang Coffee Agricultural
Community Enterprise, Mae Suai District, Chiang Rai province and 3) to strengthen the
cultural tourism network of Doi Chang Coffee Agricultural Community Enterprise, Mae Suai
District, Chiang Rai province. This is the qualitative research and tools using to collect data
were document and interviewing. The research result found that;
1) the developing of cultural tourism strategies of Doi Chang Coffee Community
Enterprise Group, Mae Suai District, Chiang Rai province through technology system using
to promote tourism, with participation in Doi Chang Coffee Community Enterprise
Group according to the concept of sufficiency economy theory which consisted of
the following: strategy 1 : building of cooperation network, strategy 2:planning to
empower stakeholders, especially local residents in the community, to have decision
power and strategy 3: determining tools to develop cultural tourism and stakeholder.
2) The development of communication of cultural tourism market of Doi Chang
Coffee Agricultural Community Enterprise, Mae Suai District, Chiang Rai province as follows;
public relations information about Doi Chang tourism was done to support tourists all
through office hours also plan for television, newspapers, print media. and other
forms of television media. Coupon was prepared for purchasing products in the
market to serve tourists who come to visit in large groups or government agencies
who come to study. And
3) strengthening of the cultural tourism network of Doi Chang Coffee Agricultural
Community Enterprise, Mae Suai District, Chiang Rai province through the empower of
cultural tourism network partners with support, promotion and push of government
agencies and private sectors to publicize the cultural tourism of Doi Chang Coffee
Agricultural Community Enterprise.