MANAGEMENT STRATEGY ON BUDDHIST PROPAGATION A CASE STUDY OF WAT KAMOLTACHAYARAM (BОHAEO) AT MUANG DISTRICT LAMPHUN

Abstract

The study of the Management Strategy of Buddhist Propagation: A case
study of Wat Kamolthachayaram (Borhaew) at Muang District Lamphun with the
objectives as follows: 1) to study the theory of strategic management in the
propagation of Buddhist monks of Wat Kamolthachayaram (Bohaeo) at Muang District
Lamphun, 2) to study strategic management of strategic management and 3) to study
patterns and management practices in the propagation of Buddhist monks of Wat
Kamolthachayaram (Bohaeo) at Muang District Lamphun.
The study found that:
strategic management in the propagation of Buddhism study was assessed
from monks in Wat Kamolthachayaram (Bohaeo), at Muang District Lamphun who
had competent both secular and religious. They studied in modern science and dare
to recommend on new features clearly and visible. Besides, they are pay attention to
study various types of the Buddhism propagation: 5 categories consisting of: 1) The
homily, popularized a stories from current events to present as the social
communication. Including update story with the illustration which were involving
the problems solution of current society for balancing environment and society.
2) The descriptive both religious and secular content which depend on that real
situation. 3) A seminar to exchange various ideas 4) interviews when people need
information on any subject that you should make laws. You will solve the problem
immediately 5) Buddhist sermon popularized showing in a book publication,
television and radio programs, collecting the different methods, the implement of
propagation through a mass media with 2 types: 1) publications, books, articles in
journals and 2) Electronic mass media with radio, TV and web site of the temple.
Strategic management in the propagation of Buddhism that is new knowledge about he principles of information resources management standards, good management
process, systematic and effective and be the management practices in the
propagation of Buddhism and applied in the management of the propagation of
Buddhism in order to maintain and increase the religious faith of the people in the
ecclesiastical institution of Thailand. To sustain the development of Buddhism
continually.
The research recommendations 1) should be held the Buddhism sermon
to suit for any ages and any genders appropriately using the comprehensible input
2) should be ready to preach and the content was based on the rational and there
are the curriculum for each village to teach people 3) should provide budget to
support the competition on Buddhism topics and do campaigns for person who are
concerned with 4) should provide budget to support for awarded the article and
proverb prize. 5) should train monks to have monk chat for posing and answering
Buddhism issues regularly because people can access the Buddhism easily with
comprehensible input.