APPLICATION OF THE SANGAHAVATHUT DHAMMA PRINCIPLE TO INCREASE SERVICE EFFICIENCY OF NONG LONG SUBDISTRICT MUNICIPALITY WIANG NONG LONG DISTRICT LAMPHUN PROVINCE

Abstract

This research article aims to 1) to study the level of service efficiency of 
Nong Long Subdistrict Municipality Wiang Nong Long District. Lamphun Province. 2) To 
compare the opinions about service efficiency of Nong Long Subdistrict Municipality 
Wiang Nong Long District. Lamphun Province. classified by personal factors 3 ) 
Guidelines for the application of Sankhahavatthuthamma principles to increase the 
efficiency of services of Nong Long Subdistrict Municipality. Wiang Nong Long District. 
Lamphun Province. The combined research methodology was used. by quantitative 
research methodology There were a sample of 370 people. Data were collected by 
using a questionnaire. and qualitative research Data were collected by interviewing 10 
key informants or people. 

The results showed that 

1. Level of public opinion towards service efficiency of Nong Long Subdistrict 
Municipality Wiang Nong Long District. Lamphun Province. as a whole. was at a high 
level (x̅ = 4.10. S.D. = 0.642). 

2. The comparison of public opinion level on service efficiency of Nong Long 
Subdistrict Municipality Wiang Nong Long District. Lamphun Province. as a whole. 
classified by sex. age. status. education level. occupation and income in all aspects 
were not different overall. therefore rejecting the research hypothesis.

3. Guidelines for the application of Sankhahavatthuthamma principles to 
increase service efficiency of Nong Long Subdistrict Municipality Wiang Nong Long 
District. Lamphun Province. It was found that the generosity is to instill a public mind 
for service provision. Piyawacha is the proper use of words based on respect for each 
other. Atthajari is to serve everyone equally. Samanatta is to maintain a proper posture 
consistently.