THE PROMOTION OF BUSINESS ETHICS OF ENTREPRENEURS IN THA PLA DUK MUNICIPALITY, MAE THA DISTRICT, LAMPHUN PROVINCE

Abstract

The objectives of the thesis to study analyze the Buddhist principles that support the business ethics of entrepreneurs, to study the ethical business promotion of entrepreneurs and to study propose guideline for promoting business ethics of entrepreneurs in Tha Pla Duk municipality, Mae Tha district, Lamphun province. The research method is qualitative research by in depth interview with 15 key informants. The result of the study suggests; 1. The Buddhist principles that would help to support the business ethics of entrepreneurs compose of Panca-Sila, Hiri Ottappa, Samma-ajiva, Magga, and Sucarita. 2. The promotion of business ethics of entrepreneurs should be promoted according to the principle of the five precepts that is to abstain from misconduct, Hiri Ottappa that is entrepreneurs are ashamed and fearful of doing sin, Samma-ajiva that is having right livelihood, Magga that is a way to pursue a successful career, and Sucarita that is to behave well both physically, verbally, and spiritually. 3. The guideline to promote business ethics of entrepreneurs in Tha Pla Duk municipality, Mae Tha district, Lamphun province, in the overall, need to encourage entrepreneurs to develop themselves by educating themselves thoroughly both general business ethics and the application of Buddhist principles. These knowledges should be enough for the entrepreneurs to use properly and they should be promoted through praying activities, making merit, meditation practice to keep the mind pure and build the intellect that lead to the right performance based on the law and good morality.