The Approach of Tourist Attractions Development the Temple with Phra Jao Than Jai with in the City wall Muang, Chiangmai

Abstract

The purpose of this research aimed to study the history of the Buddha statues of Phra Jao Tan Jai as a tourist attraction, the behavior of tourists at Phra Jao Tan Jai, and how to develop the area into a tourist attraction. The research design had quantitative. The research areas were 9 temples in Chiang Mai including; Wat Phra Singh, Wat Chiang Yuen, Wat Chedi Luang, Wat Phan Aon, Wat See Kurt, Wat Rajmonthean, Wat Inthakinsadue Mueng, Wat Jed Lin, and Wat Umong Mahaterajan. The research instruments used were questionnaires and interviews. The data was analyzed by using percentages, means, and standard deviations.

1. 
   

   Phra Jao Tan Jai from 9 temples are ancient, elegant statues that have a credible history. They were built in one day. Most tourists believe in the divinity of the statues, and gather at the sites once a year with their family, to worship the images to bring good luck. The typical offering is a jasmine reed.

   
   


2. 
   

   There are three concepts for developing the tourist attractions. The first concept is to publicize the historical context of each statue or place an informative plaque at each temple site. The second concept is to develop the areas so that they are accessible for tourists and easy to find. The final concept is to provide an informed tour guide at each location so that may convey accurate and appropriate information.