Travel Service Management of Chiang Mai Zoo

Abstract

The purpose of this research is 1) to study the context and service management of the zoo 2) to study the service management of the zoo. As the mixed method. Between qualitative research and quantitative research, the research area is the zoo groups, namely staff serving in various parts of work and visitors garden animals Mai using random selection method. Use specific selection method of 10 people total 60. The tool used in the research 2 kinds, including 1) questionnaire 2) interview. The study about the data were analyzed by descriptive statistics, percentage, mean, and the Standard deviation. Qualitative research were analyzed. Synthesis and content, then write a descriptive analysis.

1. 
   

   Zoo attractions, including important within the zoo panda Bird Park City pink Island gibbon, building raised seal, underwater tunnel. Snow Dome Zoo Kids Zone etc., are planning and management system on high level service level, average value, 4.25.

   
   


2. 
   

   Management of travel services in the 4 Zoo 1) in the management of the transfer remained good. The tourists satisfied very much. 2) on the staff training the staffs to provide friendly Without practice. Management 3) show in tourist spots. Management point of view in each show various animals was satisfactory to the tourists. 4) facility making signs to the point of view of various animals clearly make tourists, convenient to use, thus satisfy very much.