Development of Cultural Tourism in the City of Chiang Rai, the Capital of Chiang Rai province.

Abstract

Research paper concerning the development of cultural tourism in the city of Chiang Rai,
the capital of Chiang Rai province. The objectives are as follows. 1. To study the activity and
potential for generating tourism in Chiang Rai city. 2. To develop cultural tourism in Chiang Rai city.
2. To analyse the approach to creating cultural tourism of the Chiang Rai city administration.
The paper uses Qualitative Research including documentary information and field work.
The documentary aspect involves collecting information from documents and relevant research.
The field work collects information through questionnaires, conversations, in-depth interviews and
focus group discussions. The research results show that the Chiang Rai city administration has a 
plan and an approach to support and promote activities in the area of cultural tourism and can
generate greater income for the people of the city.