ATTITUDES, DEMANDS, AND NEWS PERCEPTION TOWARDS ELECTRICAL SYSTEM INSTALLATION CONTRACTOR BUSINESS IN BANGKOK METROPOLITAN AREA

Abstract

This research aims to study the differences between demographic characteristics and
attitudes towards electrical system installation contractor business, the differences between
demographic characteristics and demands towards electrical system installation contractor
business, and the relationship between information perception of electrical system installation
business and demands of the service from towards electrical system installation contractor. The
research found that different customers of electrical system installation contractor business with
different demographic characteristics had different attitudes towards electrical system installation
business. It was found that the age and type of customers had different attitudes, customers of
electrical contractors business with different demographic characteristics had different demands of 
electrical system installation contractors business. It also found that the age and type of customers
effected on different demands and news perception was related to service demands. In the case
where customers were more aware of the news of the electrical system installation contractor their
demands were also high.