REPRESESNTATION OF “THAINESS” IN ANIMATED TELEVISION SERIES “AMPHIBIA SEASON 1-3”

Abstract

The objective of this study was to analyze Thainess in Animated Television 
Series “Amphibia Season 1-3”. This was qualitative research. The data was analyzed 
by using descriptive analysis to find the elements of Thainess portrayed in Animated 
Television Series “Amphibia Season 1-3 ” through verbal and non-verbal 
communication. For verbal communication, the researcher focused on spoken and 
written languages such as dialogs and subtitles. For non-verbal communication, 
colors, tone, character designs were used to analyze the data. 

From the result of the study, it was found that there were nine elements of 
Thainess shown in Animated Television Series “Amphibia Season 1-3 ”. The first 
element was Thai food and fruit such as Laab, Seafood Tom Yum, Khao Neaw Ping, 
Pad Thai, durians, lychees, and mangoes. The second element was Thai home and 
restaurant decorations with Buddhist images and photos of temples. The third 
element was Thai ideologies such as being a good daughter, studying hard to gain 
success, and seniority. The fourth element was Thai speaking such as students read 
and sang in Thai in classes. In addition, some Thai characters spoke Thai with Thai 
people such as greetings and saying goodbye. The fifth element was Thai sports such 
as boxing and Sepak Takraw. The sixth element was Buddhism as Thai national 
religion from Buddhist images for home decoration and Thai community. The seventh 
element was Thai costumes in Thai restaurants and Thai annual fair. The eighth 
element was Thai national flag in bedroom decoration. Lastly, the ninth element was 
Thai traditional shows as Thai traditional dancing and Khon.