Marketing communication of business entrepreneurs using e-wallet system in Thailand 4.0

Abstract

This academic article discusses marketing communication in various forms for industrial
entrepreneurs. To drive with technology creativity And innovation Thailand 4.0 (Nakarin Srilert).
The development of marketing communication to a new format. Use new media known as media
"Application" and "New Media". The use of financial systems via e-wallet has a role to integrate
the use of business mix in today's world. requires marketing communication strategies. Marketing
communication As well as the benefits of using marketing communications in the era of
globalization. Digital Marketing Implementation to Reach Customers' Needs To meet the real needs and measurable For the benefit of creating market opportunities and expanding the
business customers in Thailand 4.0 Gave a view to the benefits of integrated marketing
communications that when marketing changes according to various environmental factors
Especially information technology. resulting in changes in marketing communications Formerly.
marketing communication focuses on a large number of target groups scattered. But in this era.
must develop into a form of marketing communication that focuses on specific target groups that
can reach consumers closer Therefore. the integration of marketing communication tools to be
effective for economic and social conditions.