REPRESENTATION OF ASEAN THROUGH CARTOON MOVIES

Abstract

ได้ครับ ผมจะ จัดเรียงและแก้ไขเฉพาะภาษาให้ถูกต้อง โดยรักษาโครงสร้างเดิมและคำศัพท์เดิมให้มากที่สุด และตัดข้อความที่ซ้ำกันออก

This Qualitative research is a study of representation of ASEAN that appeared in cartoon movies, which are produced as a result of ASEAN Economics Community (AEC). Four cartoon movies are included in this research. The research methodology is a Textual Analysis. Cartoon movies in this study are created by different kinds of producers, which consist of government, private sectors, and college students.

The finding revealed that ASEAN traditional culture is the main representation, which is reproduced by cartoon movies. Representation of ASEAN is generally connected with cultural identity of each country, which relates to a way of life of the people of contemporary ASEAN that still relies on local cultures. The major influences of ASEAN representation are beliefs, religions, agricultural practices, and history of being colonies of Westerners. These are important factors that always set the images of ASEAN cultures and societies. Although ASEAN countries share common