Political Communication of the Elective Cadinate of Members Phrae Provincial Administrative Organization Affected the Use of Voting Rights Daen Chumphon, Song District, Phrae Province

Abstract

This research article purpose to study the level of the political communication of
candidate. The relationship between the principle of Sappurisdhamma VII and the political
communication of candidate with other factor in the political communication of candidate
such as problem, threat, and solution. This research article was Mix Method research. From
the research result, it showed that the level of the political communication of candidate
to member of Phrae Provincial Administrative Organization had affect election on the
principle of Sappurisdhamma VII and it showed that it was a high level on the whole. The
level of the political communication of candidate in four ways, it showed that it was a high
level on the whole too. The relationship between the principle of Sappurisdhamma VII
and the political communication of candidate, it showed that it had moderate level of
positive relationship on the whole and it was 0.01 level on statistical significance so it was
acceptable hypothesis. In the ways of problem and threat, it showed that candidate’s
massage not clear and be distorted because there are many words from academic writing
and too many word of mouth. Some people didn’t join political participation and they
didn’t join political activity, that’s why problem happened on election before.