IMAGE COMMUNICATION OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY LAMPHUN BUDDHIST COLLEGE

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Phanwipha Upanan
Budsara ฺPhothisuk
Wichaphon Phonmak

Abstract

Mahachulalongkornrajavidyalaya University Lamphun Buddhist College is good social capital to provide the education opportunity to Buddhist monks, novices, and lay people in order to study academic subjects in Buddhism coupled with secular academic subjects and aimed to create graduates who have knowledge and morality. There is a collaboration network in working, and personnel have strong working, harmonious, and unity. It is located in a community area; there are enough buildings, teaching equipment, network operation, and learning sources. Administrators have potential and leadership that reach scholarship sources. The alumni and current students live throughout all community areas.


Education has the promotion of a multicultural society, networks, and good relationships with each other; there are workings together and supporting social organizations such as Sanghas, a network of civil society, and local governments in driving the development of education, raising awareness of public mind to students, the ability to solve social problems, strengthen local communities, and social acceptance of quality education. Graduates who graduated there have better quality of life and social assistance, the ability to solve social problems, develop society, and strengthen local communities.


Meanwhile, Lamphun Buddhist College has to learn to adapt and drive the organization development in accordance with the circumstances and society needs, such as creating graduates with knowledge according to the standard of the field of study and characteristics according to social expectations. It must be an academic organization in Buddhism, art, and culture, both as a learning source and individual, and research must be focused on the social dimension, education, religion, and culture remarkably.

Article Details

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Research Article

References

มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย. คู่มือประกันคุณภาพการศึกษาภายในระดับอุดมศึกษา พ.ศ. ๒๕๕๔. กรุงเทพมหานคร : โรงพิมพ์มหาจุฬาลงกรณราชวิทยาลัย, ๒๕๕๔.

วิรัช ลภรัตนกุล. การประชาสัมพันธ์ฉบับสมบูรณ์. พิมพ์ครั้งที่ ๘, กรุงเทพมหานคร : สำนักพิมพ์แห่งจุฬาลงกรณ์มหาวิทยาลัย, ๒๕๔๐.

วาสนา จันทร์สว่าง และคณะ. ภาพลักษณ์ กลยุทธ์การประชาสัมพันธ์. กรุงเทพมหานคร : สามเจริญพาณิชย์, ๒๕๔๑.