Development of Agricultural Tourism Market Communication of Doi Chaang Coffee Community Enterprise

Abstract

This Article aimed to study (1) Develop communication in the tourism market
and manage Doi Chang coffee (2) Developing a traditional information system by
bringing in technology (3) Important new sources of knowledge leading to the process of
building an income community by using a combination of study methods including surveys,
document studies, relevant personnel The study data was collected by interview and
questionnaire using the qualitative data research method. By using the data to analyze the
sample was Participatory Action Research They was selected by Purposive sampling
the instrument for collecting data was Interview Form Analysis data by Descriptive
statistics and Content Analysis. The research results were found as follows;
1 The body of knowledge as a result of knowledge management at the
community level in survey studies Information and methods of utilization of
innovation, communication development, agricultural tourism market of Doi Chang
coffee community enterprises, promoting tourism, arts and culture, strengthening the
community.
2Knowledge management to use the traditional information system by applying
technology. where the community participates in building Revitalize local arts and
culture in developing a blend of knowledge sources local wisdom
3Important new sources of knowledge leading to the process of building an
income community by using a combination of study methods including surveys,
document studies, relevant personnel The study data was collected by interview and
questionnaire using the qualitative data research method. By using the data to analyze
separately considering strengths, weaknesses, opportunities and obstacles, as well as
analyzing the development of tourism marketing. by using research studies, specific
methods according to research studies analyze the data