Management Process of community enterprises for Sustainable Development Case Study : Enterprise Community in Nan Province

Abstract

This research aims 1. To study the management of community enterprise for sustainable 
development Case study: Nan Province’s Community Enterprise 2. To analyze the management 
of community enterprise for sustainable development Case study: Nan Province’s Community 
Enterprise 3. To study the guideline for develop the management of community enterprise for 
sustainable development. The researcher presents the qualitative analysis results by in-depth 
interview from sample group selected by purposive sampling and from the content analysis. 
The research findings are: 
Management process of community enterprise for sustainable development 
includes 1) Unique and outstanding products developed from local wisdom and local people for 
example processed product such as herbal shampoo from leaves of Litsea glutinosa and Butterfly 
pea for value added. dried and grounded herb. processed fruits and fresh roasted coffee etc. 2) 
Organization management: the business model is the Community Enterprise. which the group is 
voluntary formed by the villagers. 3) Manufacturing/resources: the modern manufacturing process 
and traditional process were used to produce the products which met the requirement of 

customers. 4) Financial management: income-expense reports were regularly made and disclosed 
to members. 5) Marketing: The interesting point is minimum use of chemical substance; therefore. 
the products are widely acceptable. The products are sold both wholesale and retail in 
domestic/other regions. department stores. hotels. minimarts. online market and international 
markets. 6) Agreements or mutual regulations of community enterprise. 
1) Analysis the process of community enterprise for sustainable development  
The community enterprise of Nan province started to make the group stronger and 
self-reliant by established the Community enterprise management model. well-organized. 
manufacturing and product processing for distribution to the market. creative marketing 
promotion and public relation. Eco-tourism. Herb garden and establish the learning center about 
local wisdom to share the knowledge from generation to generation for career sustainable. The 
agreement to provide benefits regulation and have a transparent allocation for member. Enhance 
the knowledge development and sharing about local wisdom to create creative innovation by 
community.  Or the result from the small group within the community. resulting in the driving of 
social processes in other aspects such as economy. generating income. creating jobs for the 
community. Stimulate the economy at the community level. 
2) Guideline for sustainable development of community enterprise 
The increasing systematic management efficiency are the brainstorming idea to 
determine goal(vision) and to set the regulations. The studying about raw materials and resources 
management. taxes. transactions and proper price. Increase manufacturing efficiency and product 
standard: Create product identity and the origin of product from local wisdom to increase 
product value and become Smart Product. Furthermore. upgrade manufacturing technology for 
speed up the manufacturing process. Develop marketing platform to increase the target group 
such as website. Line. Facebook and other media etc. Development for strong networking:  By 
cooperation with the government section to support the talented lecturers to design modern 
package for increase product value of the community enterprise sustainably.