Potential of Otop five stars local products and nearby tourist attractions and local restaurants, Chiang Rai Province

Abstract

For the study of the potential of Otop five stars local products and nearby tourist attractions
and local restaurants, Chiang Rai Province. The objectives of this study were to study the potential
of Potential of Otop five stars local products and nearby tourist attractions and local restaurants,
Chiang Rai Province. Sample of key informants from 1.The business entrepreneurs of Otop five stars
local products in Chiang Rai. 2. The business entrepreneurs of tourist attractions nearby Otop five
stars shops in Chiang Rai. 3. The restaurant owners nearby Otop five stars shops in Chiang Rai.The
research tool was a semi-structure interview form. The researcher analyzed the data via content
analysis. The result revealed that;
 The accessibility and accommodation potential are moderate. The potential for attraction
facilities and the tourism activities were at a good level. The overall potential of the five-star Otop
with the nearby tourist attractions and restaurants in Chiang Rai were good. The factor that created
the overall business strength was local products with a long history telling,creative tourism activities 
that made a difference and motivated customers to participate. And another important factor was
the community's way of life that made the local businesses different from others. For opinions on
participation in Otop 5 star route development, local operators wanted to help giving tourist
information, were happy to publicize on the website. But there are few that wanted to offer
promotions / special privileges to guests.