SUCCESS OFENTREPRENEURSLAMPHUNBROCADE THAI SILKUNDER GEOGRAPHICAL INDICATIONS OF LAMPHUN PROVINCE

Abstract

The objectives of this study were to investigate the level of importance of business indicators effecting the success of entrepreneurs Lamphun brocade Thai silk under geographical indications of Lamphun province, find out the development of knowledge on business management effecting the success of entrepreneurs Lamphun brocade Thai silk under geographical indications of Lamphun province and compare the difference of importance level of business indicators effecting the success of entrepreneurs Lamphun brocade Thai silk under geographical indications of Lamphun province who had or hadn’t got a geographical indication of Lamphun province. Respondents in this study are 25 of entrepreneurs Lamphun brocade Thai silk. A set of questionnaire was used for data collection. The statistic of description data consisted of Frequency, Percentage, Means and Standard derivative. T-test was applied to observe differences among groups.

Findings showed that The entrepreneurs Lamphun brocade Thai silk under geographical indications of Lamphun province placed the importance of business indicators in a high level. Moreover, the entrepreneurs Lamphun brocade Thai silk under geographical indications of Lamphun province had a low level of knowledge on business management before acquiring knowledge on finance. It showed that placed the importance of business indicators which significantly differed from those who had or hadn’t got a geographical indication of Lamphun province.