DEVELOPMENT OF SERVICE QUALITY ACCORDING TO THE SANGKHAHAWAT DHARMA PRINCIPLE OF LI SUB-DISTRICT MUNICIPALITY, LI DISTRICT, LAMPHUN PROVINCE

Abstract

This research aimed to 1) study the level of service quality of Li Sub-district 
Municipality 2 ) people's opinions about the service quality of Li Sub-district 
Municipality 3) guidelines for improving the service quality according to the principle 
of Sangkhahawat Dharma of Li Sub-district Municipality. Li District, Lamphun Province. 
Integrated research model. by quantitative research The sample consisted of 3 7 9 
people. The research tool was a questionnaire. Statistics used for data analysis were 
percentage, mean, and standard deviation. and qualitative research by in-depth 
interview method. 10 key informants or people analyzed the content descriptively. 

The results showed that 

1. Service quality level of Li Subdistrict Municipality In terms of the principle 
of Sangkhahawat Dharma, it was found that the overall level was at a high level. At a 
high level service quality overall, it was found that knowing and understanding the 
service recipients was at a high level. At a high level. 

2. The comparative results showed that people with different ages, 
educational levels and incomes had different. Different opinions and people with 
different genders and occupations had no different opinions. 

3. Guidelines for improving the quality of service according to the principle of 
Sangkhahawat Dharma. Sangkhahawat Dharma principles should be applied in the 
development of service quality as follows: 

1) On the side, the staff provide services with full capacity. And have service 
standards with willingness.

2) On Piyawacha, the service staff spoke politely with a beaming smile. 

3) Subject matter staff are committed to service with enthusiasm ready to 
give advice. 

4)Samanattata officers are properly positioned fair service treat everyone 
equally.