Development of Cultural Tourism in the City of Chiang Rai, the Capital of Chiang Rai province.

Abstract

Research paper concerning the development of cultural tourism in the city of
Chiang Rai, the capital of Chiang Rai province. The objectives are as follows. 1. To
study the activity and potential for generating tourism in Chiang Rai city. 2. To
develop cultural tourism in Chiang Rai city. 2. To analyse the approach to creating
cultural tourism of the Chiang Rai city administration. The paper uses Qualitative
Research including documentary information and field work. The documentary aspect
involves collecting information from documents and relevant research. The field
work collects information through questionnaires, conversations, in-depth interviews
and focus group discussions. The research results show that the Chiang Rai city
administration has a plan and an approach to support and promote activities in the
area of cultural tourism and can generate greater income for the people of the city.