WOVEN ENTERPRISES OF MUANG PHRAE: KNOWLEDGE AND NETWORK'S MANAGEMENT FOR SUSTAINABLE DEVELOPMENT

Abstract

The purpose of this research, to study current conditions and operational issues of Muang Phrae woven enterprise, to study cognitive and network management relate to participate and sustainable development of Muang Phrae woven enterprise, to analyze relationships and success of network management on sustainable development of Muang Phrae woven enterprise and to offer cognitive and network management systems on sustainable development of Muang Phrae woven enterprise. And focus on group that registered such as Fai Gram Mai, Pha Yok Dok (Emboss woven), Mae Pranom woven and woven of Tai lue Baan Thin. To study by documentary study, in-deep interview, questionnaire, focus group and data analyzed.

Finding of the research:

1. Phrae Province had policy promoted and community enterprise development to rising income, promoting and conservation of local resources. To work with other organizes in district and province for promoting and supporting for community enterprise. The problem found that the discontinuous operations of community enterprises and the recording of information in the enterprise information system is delayed. A group of community enterprises were started from inside families, and there more members who interested in woven. After created a group of community enterprises created produces by using the local cognitive. There had considered to each other, planning, resolving problem to clear and for group or community productions and for developing products of group. Most of members in group are aging members. In case of sustainable marketing: the processes can make us to know the potentiality in community enterprises management. For money support to reconstruct for new building or repair building. And another was instruments are not high technology and not standard enough.

2. A cognitive and network management system that have effect for sustainable. Researcher was collected the data and analyzed that there have high rang and rang from low to high as follow: 1) Common Vision 2) Complementary Relationship 3) Interdependence 4) Common Perception 5) All Stakeholders Participation 6) Interaction and 7) Mutual Interests/Benefits.

3. The relative between members or outside the group which had effective for sustainable of woven enterprises. In case common perception, common vision, mutual interests or benefits, all stakeholders' participation, complementary relationship, interdependence and interaction those have relationship and successive in community enterprises network management for sustainable in community enterprises between members and other outside. The group management must taking into the organization management and administrative.

4. The cognitive and sustainable of Muang Phrae woven community enterprises network management are follow: 1) Startup: to promote startup to grow in market. 2) Participation: all members need to work and talk together. 3) Aryan and respect: the group members need to be Aryan and respect to other although inside or outside. 4) Products based on Natural, local wisdom and traditional: the products must base on natural, local wisdom and traditional. 5) Well-being and life Qualities: the members who works, all need well-being and more quality in life. 6) Leadership: the community enterprises need a person who be leader to manage a group nicely. 7) Marketing plan: all products need market for selling, thus all process need marketing plan to sale those products.