THE SIGHTSEERS’ SATTIFICATION WITH DOKKHUMTAI’S LOCAL LAERNING RESOURCE; DOKKHUMTAI DISTRICT PHAYAO

Abstract

The objectives of this research were to; 1) to study the opinions of sightseers to Dokkhumtai's local learning resource, Dokkhumtai District PHAYAO, 2) to compare the sightseers opinions about the Dokkhumtai's local learning resource by personal sightseers factors, and 3) to study problems, obstacles and recommendations for Dokkhumtai's local learning resource. The methodology was the quantitative research methods by conservative research. The population were the 210 sightseers who sightsee the Dokkhumtai's local learning resource within the three activities that were held together with University of PHAYAO and The Dokkhumtai Local Administrative Organization and 138 sample sized by Taro Yamane's formula. The tool used for collecting data was questionnaires and analyzed by frequency, mean, standard deviation. Hypotheses were tested by t-test (Two group Independent)

Findings were as follows:

1) The opinion of sightseers for Dokkhumtai's local learning resource in overall, were at the high level with the average of 3.81. Considering by aspects, it was found that sightseers opinion about public relation was at the moderate level with the average of 3.30 but the physical local learning resource, the services of governors and community, and the quality of food and beverage were at the high level of 3.66, 3.92 and 3.94 respectively and the valued of art and local culture was the highest level of 4.24.

2)The comparison of sightseers' opinions about the Dokkhumtai's local learning resource by personal sightseers factors was that the sightseers with different sex and domicile had not different opinions about the Dokkhumtai's local learning resource but the difference status as students and workers was different opinions about the Dokkhumtai's local learning resource statistically significant level at 0.05.

3) The problems, obstacles and recommendations for Dokkhumtai's local learning resource, sightseers suggest to develop the public relation that suitable for each generation.