THE VALUE-ABBED APPROACH POTTERY PRODUCTION. OF BAN MHUANG KUNG TAMBON NONG KHWAI HANG DONG DISTRICT, CHIANG MAI PROVINCE

Abstract

The objectives of the thesis entitled The Value-added approach of the Pottery production were as follows To study the general information of the value-added approach To study the causes and problems of pottery production with To offer the guidelines of the value-added of the pottery production to Ban Mhuang Kung, Nong Khwai, Hang Dong, Chiang Mai. This qualitative research studied the in- depth interview. The researcher selected 15 interviewees The results showed that. The general information of the value-added approach of the pottery production Manufacture industry, there are several factors which are raw materials in production, The use of non-quality soil. Lack of skills to use ingredients. Is fine sand. the product burning process. Some process cannot give quality products; The design has little current development. Because some products deteriorate in popularity. Because some products deteriorate in popularity caused by the changing conditions of modern times, there is a replaced product. The inheritance of wisdom decreases Value Strengthening for Value-added, found that Ban Mhuang Kung's pottery production nowadays has brought little identity of art and culture to the molding in order to meet the needs of consumers. very little.