A Study of Concept. Belief and Practice for happiness Of The Ethnic Groups in the SNM Provinces’ Cluster

Abstract

The objectives of this research were 1) to study the concept of happiness. 2) to explain 
beliefs about happiness. and 3) to analyze the principles of happiness for Thai Yoh people in 
Sanook Province group. By qualitative research. document analysis. and 15 key informants 
interviewed The results are as fallow 
Beliefs and Rules of the Yoh people in Mukdahan. Sakon Nakhon and Nakhon Phanom 
provinces lead to happiness and connection in terms of beliefs of the three groups of the Yoh 
people. They have unique characteristics; such as the belief of domiciling near the river. having 
matchmaker in the society. Such beliefs lead to happiness. including well-being. especially the 
mind that adheres to tradition. Faith in traditions inspires cheerfulness. The crucial characteristics 
of the Yoh people are language and dress. Obeying the elders creates a system of cooperation in 
the activities of people in the community. The present characteristics of the tradition are the 
base of the community economy which is tourism. Therefore. the beliefs of the Yoh people are 
the base for creating happiness in the tribe.