THE DEVELOPMENT ECOTOURISM OFMUANGKAEN MUNICIPALITY MAETAENG CHIANG MAI

Abstract

This research aims to study the composition and development of current ecotourism and to apply the four principles of Iddhapada of ecotourism management in Muangkaen municipality, Mae Taeng district, Chiang Mai. Conducted according to the mixed research regulations (Mix Method Research). The samples were 400 persons. People and qualitative research with in-depth interviews. With key informants 12 person. The research found that 1) Citizens are satisfied with the elements of ecotourism development the overall level is very high (X = 4.06, S.D. = 0.630) 2) The development of ecotourism found that tourism in Mueang Municipality. Operates by initiating links to individuals or groups. The development of tourism combine with tourist Attractions in Mueang Municipality the core has a natura cost. And environment have a traditional life a culture of their own. There is a systematic process travel Map local volunteer guides the development of ecotourism is very good. 3) The principle of four Iddhipadas application are to manage ecotourism in Muang Kaen Municipality. The principle of four Iddhipadas are still the principles of management leading to successful achievement, Chanda, Viriya, Citta and Vimamsă to adapt to work, love to work diligent working, responsible for work and to recognize thoroughly it will complete and sustainable ecotourism development.