The development of Thai society according to Sufficiency Economy Philosophy

Abstract

th At this moment, Thai society is in a critical situation. The revolutionizing globalization makes consumerism rise within the people. The trend of single family is also rising. As a consequence, parents focus on their career and money making, lacking enough time to take care and teach their children. A number of juveniles spend their time with their friends more, and that could result in learning inappropriate beliefs and values. Office of the National Economic and Social Development Board organize the 12 National Economic and Social Development Plan (2560 – 2564 Β.E.) as a masterplan to develop the country within the duration of 5 years. The plan implements the principle of sufficiency economy to cohere all of the development and lead to stability, wealth, and sustainability. The former development emphasized economic and industrial expansion, and it is found that the result was not sustainable. The new developing progress at this moment focuses on centralizing 'people' as a main key of development. The 11th and 12th National Economic and Social Development Plan are evidences of this new focus as they implement integrated development of people and process by using economy as a tool to develop people and environment for sustainable society.

Sufficiency Economy" is a philosophy that stresses the middle path as an overriding principle for appropriate conduct by the populace at all levels. This applies to conduct starting from the level of the families, communities, as well as the level of nation in development and administration so as to modernize in line with the forces of globalization. "Sufficiency" means moderation, reasonableness, and the need of self immunity for sufficient protection from impact arising from internal and external changes. To achieve this, an application of knowledge with due consideration and prudence is essential. In particular great care is needed in the utilization of theories and methodologies for planning and implementation in every step. At the same time, it is essential to strengthen the moral fiber of the nation, so that everyone, particularly public officials, academics, businessmen at all levels, adheres first and foremost to the principles of honesty and integrity. In addition, a way of life based on patience, perseverance, diligence, wisdom and prudence is indispensable to create balance and be able to cope appropriately with critical challenges arising from extensive and rapid socioeconomic, environmental, and cultural changes in the world.