Developing a strategy on a cultural basis of the Doi Chang coffee community enterprises in Mae Suai district, Chiang Rai.

Abstract

This article has objectives to 1) develop cultural tourism strategies of Doi Chang
Coffee Community Enterprise Group, Mae Suai District, Chiang Rai province, 2) promote
cultural tourism of Doi Chang Coffee Community Enterprise Group, Mae Suai District, Chiang
Rai province and 3) to enhance the cultural tourism of Doi Chang Coffee Community
Enterprise Group, Mae Suai District, Chiang Rai province. This is the qualitative research and
data was collected through tools called document and interviewing. The result of the
research was found that;
1) the developing of cultural tourism strategies of Doi Chang Coffee
Community Enterprise Group, Mae Suai District, Chiang Rai province through technology
system using to promote tourism, with participation in Doi Chang Coffee Community
Enterprise Group according to the concept of sufficiency economy theory which
consisted of the following: strategy 1 : building of cooperation network, strategy
2:planning to empower stakeholders, especially local residents in the community, to
have decision power and strategy 3 : determining tools to develop cultural tourism
and stakeholder.
2) The promotion of cultural tourism of Doi Chang Coffee Community
Enterprise Group, Mae Suai District, Chiang Rai province was done in terms of networking,
cooperation and planning, as well as the formulation of tools to develop cultural
tourism with the involvement of all stakeholders in planning to carry out the plan.
And
3) enhance the cultural tourism of Doi Chang Coffee Community Enterprise
Group, Mae Suai District, Chiang Rai province by upgrading cultural tourism in Doi Chang
Coffee Community Enterprise through community participation and awareness of
hometown among local youths as well as continually improving the quality of
products and services systematic tourism development, including local administrators
and community leaders.