PROMOTING CORPORATE SOCIAL RESPONSIBILITY ON A BUDDHIST BASIS OF THE CHAING RAI COMPANY,FROZEN FOODS LIMITED

Abstract

This material has objectives to 1) study the process of social responsibility of
Chiang Rai Frozen Foods Co., Ltd. 2) promote the Buddhist social responsibility activities of
Chiang Rai Frozen Foods Co., Ltd., and 3) analyze Buddhist principles and Buddhist social
responsibility of Chiang Rai Frozen Foods Co., Ltd... This is the qualitative research, data
collection tools including gathering information from documents and interviewing. The
results showed that;
1) the process of social responsibility of Chiang Rai Frozen Foods Co., Ltd., found
that; conducting business with fairness together with anti- corruption and respect human
rights by treating workers fairly, responsible for consumers and taking care of environment
including participating in community or social development.
2) The promotion of the Buddhist social responsibility activities of Chiang Rai Frozen
Foods Co., Ltd., found that participated in activities of the candle offering tradition, watering
the elders on Songkran Day, planting forests in Nong Chang Kot and activity to promote
voluntarily spirit through organizing alms canteen at Maekon Subdistrict Administrative
Organization, Muang District, Chiang Rai Province. And
3) Analyzing the Buddhist principles and Buddhist social responsibility of Chiang Rai
Frozen Foods Co., Ltd., found that the Buddhist principles were applied in management as
follows: Sangahavatthana 4, Hiriotappa, the 8th Path, the 4 Noble Truths, the
Sappurisadhamma 7, and the Wholesome Karma Chapters 10.