Policy Recommendation for Local Economic Development According to the Digital Economy Concept in Nakhonsawan Province

Abstract

The objectives of this research article was to develop local policy
recommendations for promoting community economy development according to the
digital economy by using qualitative research methods. The sample size were to 1) the
entrepreneurs 2) the online consumers and 3) the experts. While, the qualitative data
was analyzed by using induction.
The research results revealed the local policy recommendations for promoting
community economy development according to the digital economy concept are as
follows: Proactive policy recommendations for local authorities to Promote community
economy development are as follows 1. Government Support 1.1 Encourage the use
of technology for digital business. 1.2 Co-ordinate with government agencies or private
sectors to provide the products exhibition/fairs regularly. 1 . 3 Coordinate with various
organizations to be supporters to expand production bases. 2 . Business Network 2 . 1
Build the channels for exchanging, disseminating, and sharing database between the
public and private sectors. 2 . 2 Support the network to raise funds and organize a
business network. 3. Information and Fund Access 3.1 Arrange the training program or
workshop to provide local entrepreneurs the knowledge about the digital markets.
3 . 2Promote local administrative organizations to be a center for coordinating with
financial institutions and forwarding loan information to entrepreneurs. 4 . Electronic
Support System 4 . 1 Encourage entrepreneurs to open websites for doing business in
order to promote more online sales. 4 . 2 Encourage entrepreneurs to find and use
some platforms or websites for selling and promoting the products widely. 4 . 3 Set
varieties of policies to encourage the use of technology for digital business. 5 . Digital
Literacy 5.1 Support the technology selection that is beneficial to business operations
properly and quickly. 5 . 2 Promote the use of online marketing across all systems.
Reactive strategy and leadership recommendations are as follows: 1 ) Government
support propose policies to local organizations 2 ) Business network partners Propose
policies for local authorities to proceed and 3 ) Support the suitable alternatives that
have been tested before being practiced.