Analysis of the development direction and the role of the Ministry of Culture on the driving force of the 4.0 era.

Abstract

Culture is something that shows progress. Orderliness The good morals of the society show the ability. knowledge. way of life. religion. tradition. values. beliefs which are inherited as a social heritage to later generations. helping to strengthen. Create consciousness. values. virtue and good ethics. pride in being a nation. important in helping to develop society. economy and quality of life. strengthen unity and solidarity of people in national and international sustainability. but in today's world that has Technological advances and globalization era 4.0 The way of life of people in Thai society is perceived. exchanged culture from all over the world. Fast technology Resulting in the roots of Thai culture disappearing Thai people have more Western concepts. how to make Thai people keep abreast of new cultures that are constantly changing without abandoning Thai culture by creating good people and good society with cultural dimensions. generating income from capital. And cultural resources. use culture to enhance the image of national honor and strengthen good relations with foreign countries with the direction of development and roles The Ministry of Culture Is 1. based on knowledge and wisdom 2. creative and innovative 3. having outstanding or making a difference 4. having a unique identity or brand In order to drive the policy of the development of Thai culture into Thai culture 4.0. the Ministry of Culture must urgently promote the development of creative industries. cultures and services with high value. starting with potential cultural products and services. Food 2. Films and videos 3. Thai fabric and fashion design 4. Muay Thai 5. Conservation and propelling traditional festivals to the world level